Building relationships and social distancing: LinkedIn to the rescue

As introverts, I think most of us have always leaned on LinkedIn as our go-to networking approach, but now that we’re in the midst of social distancing and self-quarantining, and relying even more on getting things done remotely, it’s more important then ever to be active on LinkedIn. Personally speaking, (and I would guess for many other introverts), this is no real shock to the system as LinkedIn was, and is my primary source for building professional relationships.

Having a profile on LinkedIn is a great start. But it’s just that – a start. Now what? The first step of course is to make sure your profile is complete and current, including a photo (usually professional dress). Also, don’t overlook or underestimate the “About” section: this is a great opportunity to highlight in a concise way relevant work experience, education, skills and accomplishments – in other words, how you can contribute to the success of an employer or solve problems for a client in your target industry. Keep in mind that employers often use your profile as a basis for hiring decisions.

OK, moving on. What’s next, now that you have an awesome profile? Ask for a few recommendations from former supervisors and co-workers, as well as past and present professors, for example – really anyone who can attest to your skills, qualifications, work style, etc. is a potential recommendation for you. But remember we’re still networking here, so it’s important to be willing to reciprocate and offer to write a recommendation for those same individuals when appropriate.SocialDistance

You’re making progress: got your profile up, with a couple recommendations. What now? Get active. Join some of the groups related to your target industry, or perhaps your school’s alumni group. for starters. And now that you’ve joined, what’s the next step? See who the group members are with whom you can potentially connect. Participate in the discussion forums by posting relevant articles and commenting on other members’ posts. This is a great way to increase your overall visibility on LinkedIn.

What else? LinkedIn can be a valuable tool when it comes to informational interviews. How does this work? Do a search on an organization you’re interested in, and LinkedIn will show you which of your connections have some sort of association with that organization. Requesting informational interviews from 1st degree connections is usually straightforward, but with 2nd degree connections, try to get an introduction from one of your mutual contacts if possible. As many of us are now seeing in the world of social distancing and mandated work-from-home, online meetings can be just as productive and fruitful as in-person ones, and this is true for informational interviews too.

So this is just a small taste of what you can do with LinkedIn, but hopefully this will get you moving in the right direction if you’ve been wondering about some positive next steps to take with your networking strategy. Final thought: LinkedIn is a very effective tool, but use it as just one of several approaches, especially when we return to “business as usual”. For now, however, I would recommend making it your primary source.

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